Quidd was a new innovative digital card trading app from Topps. Recently the app has been declining in fun and increasing in cost to collect. From repurposing pops to new colours and charging a high amount of in-game currency, to snobby traders not understanding value, this app is headed for the exact dumpster as Topps. However, quidd can change this, but the longer they take the sooner the app dies.
Here are just a few recommendation to the Quidd team:
1. Increase currency, or introduce a daily bonus to the users. To make a good trading app the Free to Play users (lower/middle class) need to be involved. They control what items have value and which ones dont. If you dont have the lower/middle class traders you lose the benefit of adding value to your app and enabling it to become more successful. The middle class makes 1-3 purchases weekly and arent afraid to spend a few bucks. These are the users that support the apps profit and growth. Its better to make 1$ from one hundred users then make 100$ from one user.
2. Diversify your releases.
Quidd currently focuses on these channels; Game of Thrones, Marvel, Rick and Morty. You can guarantee a set from one of these channels daily, and probably even two. Quidd has plenty of channels in which they can work with. It would be nice to see a set released for every channel weekly. This doesnt mean you cannot release 3 marvel sets, just understand you can bring in more fans and money if you cover all channels.
3. Control your releases.
This is a bit of an add on of the previous point, but dont have back to back days for a channel release. Make me crave to check-in daily if the channel I collect is being released. I dont want to open the app and see another Rick and Morty gif set a day after a POP or card release. This just tires me out instead of having the urge to collect.
4. Gif sets.
Whyyyyyyyyy are these so expensive. Literally a video clip in a square, no creativity really needed. Im sure I could make a set in a few hours on adobe with no previous knowledge of the software.
These are just a few key elements that I think would improve Quidd. I have used the app for over a year and have recently decided to take a break from collecting. I know this is a customers opinion, but it is one of a user that has been a digital trader for 2+ years.
Tell your CEO he can do better, especially coming from a business school.
Truly yours,
bigfreakydaddy
*First person to read this can have a Beautiful Death season 4 card. I have left a trade offer open on Purple Base Stickers in the Empire channel. My trade offer is under the character cookie.
bigfreakydaddy about Quidd: Digital Collectibles, v1.10.5